Our services

Communication strategy + full implementation

In the past 10 years, we’ve worked with hundreds of entrepreneurs, in various teams and contexts. We know what an entrepreneurial brand means, how things look like in the backstage and how important it is that the communication solutions to be pragmatic, strategic and deeply conntected to the business’s reality and context.

Our services include:

Analysis and qualitative insights

Content creation

Communication consultancy

Implementation of the communication programs

Communication strategy

Our process

We understand your business, target, market and objectives

Think about this period as an induction one. The deeper we look into all your stakeholders and the entire ecosystem in which we prepare to communicate, the more chances to build a solid and relevant plan. We come up with data, we search for insights, we strive to forget all suppositions and connect, bias-free, to the context you’re currently in.

We build a communication strategy

To tell you what can help you best, we first need to spend time understanding where is your target, what are they sensitive to, what are their needs and what is the detailed mix of actions that can make them care about your brand. This is part of the process we navigate for tailoring your brand’s communication strategy.

We create a taskforce of experts to implement the strategy

According to each project, we extend our implementation capacities and we bring specialists or agile teams to the table, who can help us turn the strategy into reality.

We implement, adapt, measure and basically take full responsibility for the program’s coordination

We deliver project-based campaigns or a long-term collaborative program, according to your objectives. We measure, adapt on the go, turn left or right, if things show us we need to.

We understand your business, target, market and objectives

Think about this period as an induction one. The deeper we look into all your stakeholders and the entire ecosystem in which we prepare to communicate, the more chances to build a solid and relevant plan. We come up with data, we search for insights, we strive to forget all suppositions and connect, bias-free, to the context you’re currently in.

We build a communication strategy

To tell you what can help you best, we first need to spend time understanding where is your target, what are they sensitive to, what are their needs and what is the detailed mix of actions that can make them care about your brand. This is part of the process we navigate for tailoring your brand’s communication strategy.

We create a taskforce of experts to implement the strategy

According to each project, we extend our implementation capacities and we bring specialists or agile teams to the table, who can help us turn the strategy into reality.

We implement, adapt, measure and basically take full responsibility for the program’s coordination

We deliver project-based campaigns or a long-term collaborative program, according to your objectives. We measure, adapt on the go, turn left or right, if things show us we need to.

Why our clients trust us

„Oana truly understands a business’s needs. She’s a rare combination between logic, pragmatism and a human, emphatic approach, who understands the entrepreneur also as a person, with his day to day worries, fears and challenges. More people can come and grab a perfect 10 at communication, but not every partner can bring this mix to the table, be authentic, form a relationship, while also keeping his word, being mature and professional each and every time.”

Mihaela Ioniță, founder @ M Flower Lab

„I have full confidence that, no matter the problem I come up with, Alexandra will find a solution that will ease my life; she will thoroughly follow her tasks, without loading me with unnecessary burdens, without me having to remind her of anything in the process and without forgetting about something. Her proactivity and planning are impeccable, and Alexandra is definitely in top 3 client service people I would recommend to anyone, without blinking.”

Radu Glonț, Negotiation Adviser & Trainer @ Leverage

„Oana is by far one of the most rigorous professionals I have worked with. She has a sharp mind and the ability to address holistically the communication needs of a company. She has also the impeccable discipline of coordinating the implementation. Our collaboration with Crafters has changed our organizational perspective on how we create and manage our communication strategy in a way that makes us more agile and better adapted to the market.”

Andra Munteanu, co-founder Narada

„I had the chance to work with Alexandra for more than five years while she was responsible for Leverage Negotiation’s content marketing strategy and implementation. I utterly admire the way she organizes everything and the passion she puts in every project. Alexandra is always solution-oriented, delivering high-quality and detailed input. A pleasure to work with. I highly recommend her for any content marketing project.”

Sabin Gîlceavă, Negotiation Adviser and founder @ Leverage

„Ne bucurăm să lucrăm cu fetele de la Crafters de peste 5 ani. Ne încânta implicarea, proactivitatea și ideile lor, dar mai ales faptul că facem o echipă foarte bună – de multe ori avem sentimentul că sunt departamentul nostru intern de comunicare.”

Violeta Roșu, Co-fondator și Managing Partner Blue Point

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